Modern shopping center milestones
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1798 | Passage du Caire | Paris | First Paris shopping arcade |
1828 | Westminster Arcade | Providence, RI, US | First shopping arcade in the U.S. |
1907 | Roland Park Shopping Center | Baltimore, MD, US | First suburban shopping center of any size (six shops) |
1913 | Nugents | St, Louis, MO, US | First downtown department store to open a suburban branch |
1916 | Market Square (Lake Forest, Illinois) | Lake Forest, IL, near Chicago, US | First neighborhood shopping center* |
1923 | Country Club Plaza | Kansas City, MO, US | First regional shopping center* |
1928 | Bank Block | Grandview Heights, OH, near Columbus, US | First shopping center with more than 1 major chain supermarket |
1930** | Suburban Square | Ardmore, PA, near Philadelphia, US | First shopping center with a department store |
1947 | Broadway-Crenshaw Center | Los Angeles, CA, US | First regional shopping center* with department store(s) |
1954 | Valley Fair Mall | Appleton, WI near Green Bay, US | First enclosed shopping center/mall other than arcades |
1956 | Southdale Center | Edina, MN near Minneapolis, US | Second enclosed shopping center/mall other than arcades |
1986 | West Edmonton Mall | Edmonton, Canada | Largest mall in the world 1986–2004 |
1992 | Mall of America | Bloomington, MN near Minneapolis, US | Largest mall in the U.S. since 1992 |
2005 | South China Mall | Dongguan, China | Largest mall in the world since 2005 |
Notes: *based on current ICSC shopping center type definitions, **center opened in 1926 without department store, which was added in 1930
United States
Early 20th century centers in the U.S.
Early examples of "stores under one roof" include the nine-building shopping arcade Dayton Arcade in Dayton, Ohio (1902–1904), primarily built to rehouse the marketplace in more sanitary conditions, but which added retail clothing and household goods stores.[ "Arcade", Dayton History Project, retrieved June 27, 2020] The Lake View Store, opened July 1916, was a collection of stores under one roof aimed at the workers in the company town of Morgan Park, in Duluth, Minnesota.
Before the 1920s–1930s, the term "shopping center" in the U.S. was loosely applied to a collection of retail businesses. A city's downtown might be called a "shopping center". By the 1940s, "shopping center" implied — if not always a single owner — at least, comprehensive planning in the design and business plan, a place built according to an overall program that covered the target market, types of stores and store mix, signs, exterior lighting, and parking.
In the mid-20th century, with the rise of the suburb and automobile culture in the United States, a new style of shopping center was created away from downtown.[ Icons of Cleveland: The Arcade. Cleveland Magazine, August 2009.] Early shopping centers designed for the automobile include Market Square, Lake Forest, Illinois (1916), and Country Club Plaza, Kansas City, Missouri, , opened 1923.
The Bank Block in Grandview Heights, Ohio (1928) was an early strip mall or neighborhood center of 30 shops built along Grandview Avenue, with parking in the back for 400 cars. Uniquely for the time, it had multiple national grocery store tenants Kroger, Piggly Wiggly, and the A&P Tea Company.[ "Bank Block", GRANDVIEW HEIGHTS/MARBLE CLIFF HISTORICAL SOCIETY, accessed July 27, 2020] The Park and Shop (1930) in Cleveland Park, Washington, D.C. was an early strip mall or neighborhood center with parking in the front. It was anchored by Piggly Wiggly and built in an L shape.[ Jacob Kaplan, "They Paved Paradise and Put Up a Park and Shop", Boundary Stones, WETA-TV (PBS Washington, D.C.), accessed June 27, 2020]
Other notable, large early centers with strips of independent stores, adjacent parking lots, but no department store anchors, include Highland Park Village (1931) in Dallas; and River Oaks Shopping Center (1937) in Houston.
Downtown pedestrian malls and use of term "mall"
In the late 1950s and into the 1960s, the term "shopping mall" was first used, but in the original sense of the word "mall", that is, a pedestrian promenade (in U.K. usage a "shopping precinct"). Early downtown pedestrianized malls included the Kalamazoo Mall (the first, in 1959), "Shoppers' See-Way" in Toledo, Lincoln Road Mall in Miami Beach, Santa Monica Mall (1965), and malls in Fort Worth and in Canada's capital, Ottawa. The downtown Urbana, Illinois mall, converted from a city street, was enclosed, designed by Victor Gruen.
Mall as synonym for some types of shopping centers
Although Bergen Mall (opened 1957) led other suburban shopping centers in using "mall" in their names, these types of properties were still referred to as "shopping centers" until the late 1960s, when the term "shopping mall" started to be used generically for large suburban shopping centers.[
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The term "mall" for regional enclosed shopping centers is not used in the U.K.
The term "mall" is used for those types of centers in some markets beyond North America such as India and the United Arab Emirates. In other developing countries such as Namibia and Zambia, "Mall" is found in the names of many small centers that qualify as neighborhood shopping centers or strip malls according to the ICSC.[List of shopping centres in Namibia, List of shopping centres in Zambia]
Open-air centers in the U.S.
The suburban shopping center concept evolved further with larger open-air shopping centers anchored by major department stores. The first was a center in Ardmore, Pennsylvania later named Suburban Square, when the Philadelphia department store Strawbridge & Clothier opened a four-story, branch there on May 12, 1930.[Spector, Robert. Category killers: the retail revolution and its impact on consumer culture p.87 (2005)()][Feinberg, Samuel. What makes shopping centers tick? (Fairchild Publications 1960)] A much larger example would be the Broadway-Crenshaw Center in Los Angeles built in 1947, anchored by a five-story The Broadway and a May Company California.
Two of the largest shopping centers at the time were both in the San Fernando Valley, a suburban area of Los Angeles. They each consisted of one core open-air center and surrounding retail properties with various other owners, which would later hasten their decline as there wasn't a single owner, but rather a merchants' association, which was unable to react quickly to competition in later decades.[ "Fall" in "The Rise, Fall and Rebirth of Valley Plaza" (archived), Sirinya Tritipeskul for UCLA course "Urban Planning 253: Sprawl", Professor Randy Crane, Fall Quarter 2007] Valley Plaza opened August 12, 1951. In the mid-1950s, it claimed to be the largest shopping center on the West Coast of the United States and the third-largest in the country. The first part of the Panorama City Shopping Center opened as on October 10, 1955, and would grow until the mid-1960s, it claimed to be the first shopping center with four major department store anchors,[ Ohrbach's advertisement in Valley News, 1964] even though the "center" was in fact a marketing association for multiple adjacent properties.
Northland Center near Detroit, built 1954, was the first of four centers that Victor Gruen built for Hudson's (Eastland Center, Southland Center, and Westland Center were the others) At launch, Northland Center was the world's largest shopping center.[Hardwick, Jeffrey M. "Mall Maker: Victor Gruen, Architect of an American Dream." University of Pennsylvania Press, 2004.]
Enclosed "malls" in the U.S.
The enclosed shopping mall did not appear until the mid-1950s. One of the earliest examples was the Valley Fair Shopping Center in Appleton, Wisconsin, which opened in March 1955. Valley Fair featured a number of modern features including central heating and cooling, a large outdoor parking area, semi-detached anchor stores, and restaurants. Later that year the world's first fully enclosed shopping mall was opened in Luleå, in northern Sweden (architect: Ralph Erskine) and was named Shopping; the region now claims the highest shopping center density in Europe.
The idea of a regionally-sized, fully enclosed shopping complex was pioneered in 1956 by the Austrian-born architect and American immigrant Victor Gruen. This new generation of regional-size shopping centers began with the Gruen-designed Southdale Center, which opened in the Twin Cities suburb of Edina, Minnesota, United States in October 1956. For pioneering the soon-to-be enormously popular mall concept in this form, Gruen has been called the "most influential architect of the twentieth century" by Canadian writer Malcolm Gladwell.
The first retail complex to be promoted as a "mall" was Paramus, New Jersey's Bergen Mall. The center, which opened with an open-air format in 1957, was enclosed in 1973. Aside from Southdale Center, significant early enclosed shopping malls were Harundale Mall (1958) in Glen Burnie, Maryland, Big Town Mall (1959) in Mesquite, Texas, Chris-Town Mall (1961) in Phoenix, Arizona, and Randhurst Center (1962) in Mount Prospect, Illinois.
Other early malls moved retailing away from the dense, commercial downtowns into the largely residential suburbs. This formula (enclosed space with stores attached, away from downtown, and accessible only by automobile) became a popular way to build retail across the world. Gruen himself came to abhor this effect of his new design; he decried the creation of enormous "land wasting seas of parking" and the spread of suburban sprawl.
Over the next five decades, the United States embarked on a wild shopping center construction spree. American commercial real estate developers built far more shopping centers and malls than could be justified by the country's population, retail sales, or any other economic indicator. The number of American shopping centers exploded from 4,500 in 1960 to 70,000 by 1986 to just under 108,000 by 2010. By the time shopping mall operator Unibail-Rodamco-Westfield decided to get out of the United States in 2022, the United States had an average of 24.5 square feet of retail space per capita (in contrast to 4.5 square feet per capita in Europe).
Decline of the mall in the U.S.
Since the 1990s, the shopping mall has been in decline because of competition from discount stores and other shopping center formats, from e-commerce and most recently from closures and economic effects of the COVID-19 pandemic.
History of shopping centres outside the U.S.
Canada
Don Mills Convenience Centre (now Shops at Don Mills) opened in 1955, in Toronto. The first fully enclosed shopping mall in Canada was Wellington Square. It was designed for Eaton's by John Graham, Jr. as an enclosed mall with a department store anchor and subterranean parking which opened in downtown London, Ontario, on August 11, 1960. After several renovations, it remains open today as Citi Plaza.
In the 1970s in Canada, the Ontario government created the Ontario Downtown Renewal Programme, which helped finance the building of several downtown malls across Ontario such as Eaton Centre. The program was created to reverse the tide of small business leaving downtowns for larger sites surrounding the city. In the first quarter of 2012 shopping mall private investment hit an all-time low under 0.1 percent.
United Kingdom
In the United Kingdom, Chrisp Street Market was the first pedestrian shopping area built with a road at the shop fronts. The first mall-type shopping precinct in Great Britain was built in Birmingham's city centre. Known as Bull Ring Centre (now Bull Ring, Birmingham), it was officially dedicated in May 1964. A notable example is the Halton Lea Shopping Centre (originally known as Shopping City) in Runcorn, which opened in 1972 and was conceived as the centre point for the new town's development. Another early example is the Brent Cross, Britain's first out-of-town shopping centre and located on the northern outskirts of London, which was opened in March 1976. In the current era, shopping centres are found commonly all across the country.
Australia
Chermside Drive-In Shopping Centre started trading to the public in 1957, in Brisbane, Australia.
Indoor air quality
See also
External links